For founders tracking competitorsNot when it changed.
Not when it changed.
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Google Alerts this week
Mon — "competitor" mentioned in blog post
Tue — Pricing page CSS changed
Wed — New employee on LinkedIn
Thu — Footer copyright updated
Tuesday, Wednesday, Thursday — nothing worth your time
Sift — Friday
Your competitor removed their free tier and raised prices 40%. This likely signals margin pressure. Consider adjusting your positioning.
What judgment actually looks like
competitor.com/pricingLast 7 days
IgnoredFooter copyright "2024" → "2025"
IgnoredButton color #3B82F6 → #2563EB
Ignored"Start free trial" → "Start your free trial"
FlaggedFree tier removed. Pro: $29 → $49/mo.
Why flagged: Pricing structure change affects acquisition strategy. Not cosmetic.
Sift ignores ~90% of changes. You see the 10% that matters.
Dead simple
1
Paste a link
A competitor's pricing page, a status page, a changelog.
2
Say what matters
"Tell me if pricing changes" or "Alert me if they add enterprise features."
3
Get email (or silence)
At most one email per day. Every alert explains why it matters.
What you'll actually receive
From: Sift <alert@sift.so>
Fri, 24 Jan 2025
Competitor pricing change worth noting
Acme Corp removed their free tier and increased Pro pricing from $29 to $49/month.
This is notable because free-to-paid was their main acquisition channel. Removing it suggests either margin pressure or a shift toward enterprise sales.
Why this matters to you
You asked to track pricing changes. This is a significant strategic shift, not a cosmetic update.
Also works for
DevOpsAPI status pages, dependency changelogs
ComplianceRegulatory updates, policy changes
InvestorsPortfolio company competitor moves
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